SEO Optimized
Proper use of title tags and meta data were obvious so we took it a step further: Built-in pagination, breadcrumbs, validated code and more provides maximum exposure to search engines.
Admin Panel Options
We’ve built an intuitive and sleek Admin Panel to enable you to customize nearly everything on the front end. We like it and we think you will too.
Community Forums
We have a growing and active community to help you customize and tweak your theme. We provide tutorials, tips, and even free designs for your use. Join us (purchase required).
Load Speed Optimized
Did you know that search engines like Google factor in site load speed in their search results? Since they care, we care. We built Standard with this in mind.
Advanced Analytics Integration
Insert Google’s new Asynchronous Tracking Code for the fastest and most effect analytics measurement available. Add other 3rd party tracking systems via Admin Panel.
Advertising Spots
Up to 14 advertising slots to give your blog earning potential with a slick roll-over effect to maximize click throughs. Why not get paid for your awesome content?
Localization Support
We’ve provided localization support out-of-the-box. Language not supported? Simply load up the default language files in POEdit and save.
No Plugins Required
We’ve built in some amazing features that typically require advanced plugins: Breadcrumbs, Pagination, and more. The goal? To provide advanced SEO and functionality without bloat.
Page Templates
We’ve provided four built-in page templates for advanced content presentation: Full width, archives, redirect, and a sitemap for SEO. You shouldn’t need any more than that.
Semantic Development Techniques
Hundreds of hours were poured into the development to ensure a flawlessly coded platform on which to style and publish content. We’re pretty satisfied with our work.
Social Networking & Viral Sharing
We’ve included some of the most popular social networks in the theme (via the Admin Panel) including the all-powerful Tweetmeme button and Facebook Share for viral sharing
Advanced Commenting Features
Threaded-comments, Gravatar-enabled, cookie-based auto-population of comment fields make this theme ready community development and conversation.
Widgetized Sidebars
2 widgetized sidebars give you the flexibility to add the content and features that you know your community will want. Personal image, Flickr integration, and more are included.
Cross-Browser Compatibility
Whether or not your users view the site in Internet Explorer 7+, Safari, Chrome, or Firefox, we’ve made every effort to ensure their experience is consistent across each platform.
XHTML / CSS Validated
Let’s be honest: How many Wordpress Themes have you used that are 100% XHTML and CSS Valid right out of the box? The Standard Theme is. You can view the proof here.
Add Your Style on Our Substance
We know that you (and your clients) will need the ability to customize the look and feel. Feel confident that your design will sit on top of the best coded Wordpress Theme ever.
Post Thumbnails
We leverage the newest code base (from the Codex) as well as many of Wordpress v2.9.1’s new features like Post Thumbnails. We’ll always keep the Standard Theme updated.
Affiliate Program
We have an amazing Affiliate Program where you can earn back your initial investment in no time! We’re offering a 50% commission on sales for a limited time!
